Melto Icecream

Melto is an ice cream brand identity built around softness, warmth, and sensory joy. I wanted it to feel emotionally comforting and be something that melts tension as much as it melts on your tongue. The visuals use smooth, rounded shapes and a warm, slightly sun-melted colour palette with soft transitions, inspired by swirls of flavour and messy summer moments. The typography is friendly and curved with plenty of space, keeping everything easy and approachable. Illustration and packaging stay playful and tactile, using simple shapes and colour to suggest flavour without overcomplicating things. Overall, it’s a clean but light-hearted identity that feels modern, joyful, and designed to celebrate those small, feel-good moments.