Fanta Brand Reposition Campaign

Fanta 5 is in response to the YOUNG ONES 2024 BRIEF and is a conceptual rebrand and campaign using a soft drink platform to open up conversations around mental health. I imagined Fanta partnering with Samaritans and Mind to create a limited-edition range that encourages people to check in on their friends. The visuals stay bright and uplifting, with bold type and softened elements to keep everything feeling positive and approachable rather than clinical. Each can acts as a small conversation starter and something you can share as a gentle nudge to reach out. The idea extends across posters, social content, and in-store, all focused on care, connection, and everyday wellbeing, showing how design can go beyond selling and actually support people.